If the human attention span is now shorter than that of a goldfish, how can brands communicate effectively?
According to a study on media consumption by Microsoft, the human attention span is dwindling, dramatically! It’s therefore more important than ever to hone in on 3–4 messages that most drive interest in your brand.
The problem is that traditional message recall studies fall short in identifying which messages stick and which have impact. But don’t worry… Adelphi’s ECHO™ approach can tell you exactly which messages stick and where to focus sales interactions for the greatest impact.
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