Is your brand underperforming?

Picture the scene…Your recently–launched brand is not performing as well as uptake forecasts predicted. The brand manager is under pressure – which means that you are too! You have been asked to...

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Gamification in Market Research

What do Pokémon Go, Candy Crush and market research have in common? Gamification. It’s the application of game mechanics to improve participation in just about anything by adding fun: to weight...

read more

Is your brand underperforming?

Picture the scene…Your recently–launched brand is not performing as well as uptake forecasts predicted. The brand manager is under pressure – which means that you are too! You have been asked to...

read more

Gamification in Market Research

What do Pokémon Go, Candy Crush and market research have in common? Gamification. It’s the application of game mechanics to improve participation in just about anything by adding fun: to weight...

read more