How well do you know your own mind?  

You probably think you know it well… but think again! In research, we might believe we are providing an accurate response, but are we really reflecting reality? Do we understand ourselves enough to...

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How can brands communicate effectively?

If the human attention span is now shorter than that of a goldfish, how can brands communicate effectively? According to a study on media consumption by Microsoft, the human attention span is...

read more

Is your brand underperforming?

Picture the scene…Your recently–launched brand is not performing as well as uptake forecasts predicted. The brand manager is under pressure – which means that you are too! You have been asked to...

read more

Gamification in Market Research

What do Pokémon Go, Candy Crush and market research have in common? Gamification. It’s the application of game mechanics to improve participation in just about anything by adding fun: to weight...

read more

How well do you know your own mind?  

You probably think you know it well… but think again! In research, we might believe we are providing an accurate response, but are we really reflecting reality? Do we understand ourselves enough to...

read more

How can brands communicate effectively?

If the human attention span is now shorter than that of a goldfish, how can brands communicate effectively? According to a study on media consumption by Microsoft, the human attention span is...

read more

Is your brand underperforming?

Picture the scene…Your recently–launched brand is not performing as well as uptake forecasts predicted. The brand manager is under pressure – which means that you are too! You have been asked to...

read more

Gamification in Market Research

What do Pokémon Go, Candy Crush and market research have in common? Gamification. It’s the application of game mechanics to improve participation in just about anything by adding fun: to weight...

read more