Up to 99% of us suffer from the earworm phenomenon – where you get part of a song going round and round in your head for hours on end. Why?
Our brain interprets the song as an unfinished task – especially if you can only remember one part – and keeps on repeating it in an attempt to complete the task. But what if we could harness this problem in order to keep our research insights at the forefront of our minds?
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